Growth Marketing Lead

17 Leathermarket Street, London SE1 3HN

We’re a small marketing team looking to significantly scale the number of customers we have in the next 12 months, and we’re looking for someone to help us shape and implement our growth marketing strategy.

We need someone with strong digital marketing experience, preferably in a B2B SaaS company, who will try their hand at anything from creating content to testing new ways to execute campaigns.

Part of the Sales and Marketing team and reporting into the Head of Marketing, the areas we think you’ll spend the most time are:

  • Helping to grow our revenue by driving marketing qualified leads to our Sales team and improving the end-to-end funnel and lifecycle marketing.

  • Working alongside sales and product to improve our go-to-market strategy, developing our messaging for each segment and persona.

  • Understanding our customers and the decision journey they take when assessing technology to improve their daily workflows

  • Create, test and iterate on content to reach our customers at the right stage of their decision journey; whether this is events, online campaigns, webinars, direct marketing, social, sales or product collateral.

  • Working with the product and implementation team to develop helpful tools and collateral to onboard new customers

  • Building our email list and running direct mail campaigns

  • Measuring, experimenting and reporting performance.

We’d love to hear from you if you:

  • Exceptional communication skills and the ability to comfortably interface with all levels of management and to communicate across teams to influence outcomes

  • Enjoy understanding your customer in depth and producing content for them

  • Have an excellent balance between being creative and analytical

  • Are a strong writer, able to craft compelling customer communications and turn your hand to content creation

  • Are organised and structured in what you do

  • Value metrics and embrace a test and learn approach to all of your work

  • Are hands-on, proactive and want to get things done quickly, but to an excellent standard

  • Are a creative thinker who brings new ideas to the team

It would be great, but not essential, if you had:

  • 5 years experience in insurance technology or a related industry

  • Experience in a B2B SaaS company with a complex product or decision cycle

  • Experience with content management systems

  • Experience in a growth company

  • Experience marketing technology to a non technical and technical audiences

Posted: 12th Sep, 2018